FULL BRAND SYSTEMS
YOUR BRAND ISN’T A DESIGN PROBLEM.
IT’S A DIRECTION PROBLEM.
Limited Engagements Per Season · Application-Based · Starts at $3,500
Without a clear foundation, even well-executed design becomes expensive decoration. A logo won't fix unclear positioning. A website won't fix a message that doesn't land. A rebrand won't fix a business that hasn't decided what it is.
This is a structured process to define, build, and align your brand so it can actually perform in the real world.
STRATEGY FIRST. ALWAYS.
THE PROCESS
Most brand engagements start with a mood board and end with a file delivery.
That's not how this works.
Every engagement starts with the right questions: about your business, your audience, your positioning, and where you're actually trying to go. The design comes after clarity is established, not before.
What gets built is a system, not a collection of files.
The result is a brand your team can use consistently, your audience recognizes immediately, and that performs the way a business asset is supposed to perform.
Brand Identity Build Options
Three ways in. Each one built for a different stage.
Every path below is scoped to a specific need.
The right one depends on where you are and where you're going not on what sounds most impressive.
A confident visual starting point. Built to last longer than a logo usually does.
A focused engagement to develop a primary mark and the core visual elements your business needs to look established from day one. This is for businesses that need to show up professionally now and build the rest later.
DELIVERABLES:
— Primary Logo and One Alternate Mark
— Two-Color Foundation to Anchor Your Visual Identity
— One Typography Pairing (Heading and Body)
— File Package in All Standard Formats (PNG, SVG, PDF) — One-Page Usage Reference
IDEAL FOR:
Founders launching a new business. Established businesses that need to look the part before investing in a full system. Projects that need visual credibility quickly.
This is not a brand identity system. There is no strategy phase, no comprehensive guidelines, no application planning.
You are getting a professional mark and the minimum elements to apply it consistently.
Fixed Investment: $3,500 · Delivered in 10–14 Business Days
A complete brand identity.
Built as a system, not a collection of files.
A full brand identity build that gives your business a coherent visual language across every touchpoint. Strategy informs design. Design produces a system. The system produces consistency. This is the difference between having a logo and having a brand.
DELIVERABLES:
— Strategic Visual Direction Session and Creative Brief
— Complete Logo Suite (Primary, Alternate, Mark, and Wordmark
— Full color system with Primary, Secondary, and Accent Values (Hex, RGB, CMYK)
— Typography System with Hierarchy Rules and Usage Guidance
— Supporting Brand Elements
— Patterns, Marks, or Graphic Devices as the Brand Requires
— Photography and Imagery Direction
— Comprehensive Brand Guidelines Document
— Application Examples Across Digital and Print
— 30-Day Launch Readiness Call After Handoff
— File Package Organized for Handoff to Any Future Collaborator or Team Member
IDEAL FOR:
Growing businesses ready to invest in doing it right.
Founders who have outgrown their original identity. Organizations that need consistency across multiple touchpoints and team members.
What Sets This Apart from The Mark:
The Mark gives you a logo.
The Identity System gives you the entire visual operating system the logo lives inside. Every future design decision from a social post to a printed sign to a website redesign has a documented answer.
Starting at $9,500 · Project-Based with Defined Scope and Timeline
Identity, strategy, and the system to launch it.
Built to perform in the real world.
A complete brand infrastructure engagement that pairs the full identity build with the strategic guidance to roll it out, sustain it, and scale it.
This is for businesses that understand a brand only works if it is implemented well, used consistently, and aligned with how the business actually operates.
The engagement doesn't end at file delivery.
It ends three months after launch when your brand is consistently showing up the way it was built to.
DELIVERABLES:
— Everything included in The Identity System
— Brand messaging framework
— voice, tone, key messages, and positioning language — Brand application strategy across digital, print, and environmental touchpoints
— Launch plan with sequencing for rollout across channels
— Three months of monthly 60-minute strategic working sessions
— Visual system reviews and quality checks during implementation
— AI workflow guidance for content creation and brand application
— Social media template starter kit
— 6 core templates built in your brand system
— Direct access during the full engagement for application questions
IDEAL FOR:
Founders and organizations treating their brand as a business investment, not a project line item. Companies preparing for a launch, a pivot, or a growth stage where brand consistency directly impacts revenue.
Leaders who want a system they can hand off to a team without losing quality.
WHAT SETS THIS APART FROM THE IDENTITY SYSTEM?
The Identity System gives you the system. The Brand Infrastructure gives you the system plus the strategic partnership to make sure it actually works in your business.
Most Brand Infrastructure clients transition directly into a monthly retainer at the end of the three-month engagement.
Starting at $16,500
Not Sure Which One Is Right?
Most people start with the Brand Audit.
For $500 you get a complete expert review of your current brand and a clear recommendation for exactly what the right next step is whether that's The Mark, The Identity System, The Brand Infrastructure, or something you can handle yourself.
You don't need to know what you need.
That's what the audit is for.
$500 · PDF report and Screen-Recorded Walkthrough · Delivered in 3–5 business days
"I have had the opportunity to collaborate with Josh for several years. He shares equal responsibility for our business's success, thanks to his keen eye for design and unwavering pursuit of perfection which have consistently produced remarkable outcomes. Josh envisioned something beyond my imagination with minimal guidance. He is an amazing artist and working with him is a true privilege."
— Dean Stavrou, ELIA Greek ProductsReady to Build?
Ready to build something that lasts?
Every engagement starts with a conversation. Tell me where you are and what you're building.
I'll tell you exactly where to start.
I read every inquiry personally. Expect a response within 24 business hours.